About Me

Andre Blackman

Digital Marketing & Engagement Leader for Health Care

An accomplished strategic communications & engagement professional with deep ties into the healthcare, technology and social media landscapes with the ability to bring creative solutions, influential insights and useful research to accomplish business goals. Consistently proven to provide leadership, quickly understand client needs, be an energizing member in team settings and bolster projects with relevant resources in a timely manner for exceptional results.

My insights and contributions have been featured in Forbes, NPR, Reporting on Health, U.S. News and World Report and more.

My Expertise

Digital Strategy + Marketing. Branding. Health Care Innovation. I have been working at the crossroads of these worlds to help create sustainable impact.

Work Experience

I have been fortunate enough to learn and grow with some of the best.

2012 Present

Pulse + Signal

Principal Strategist

Founded consultancy that provides transformative guidance + execution on digital communication/branding strategies for innovative healthcare leaders + organizations.

2010 2012

American Heart Association

Director, Digital Communications/New Media

Managed technology and social media communications education/execution for 12 person Marketing & Communications team. Launched and provided leadership for the activities of over 20 different social media accounts, including Facebook and Twitter, across the Maryland, Washington DC, Virginia, North Carolina and South Carolina areas.

2009 2010

RTI International

Health Communications Analyst

In this role I assisted with content development and effective communication strategies across private/federal contracts. In addition to coordinating and managing health communication project activities - I conducted literature collected and analyzed qualitative and quantitative data for ongoing project success.

2008 2009

New Media Strategies (now Meredith Xcelerated Marketing, MXM)

Online Promotions Associate

Provided effective social media and digital public relations strategy to a wide roster of corporate and entertainment industry clients.

Additional Work Highlights

My body of work features a passion for the intersection of digital, smart communications and marketing within the healthcare industry.

October 2014

Expert Speaking Engagement

Institute of Medicine (IOM)

Delivered engaging panel discussion highlighting importance of effective uses of technology, storytelling and other innovative practices to build sustainable healthcare impact among diverse populations.

March 2013

Case Study

Led and coordinated a team to provide strategic video content strategy and production for Durham, NC-based health tech startup launch as well as provide ongoing branding counsel.

September 2012

Case Study

Began two year project with RWJF-funded gaming/interactive media initiative to optimize social media and digital branding strategy while increasing Twitter engagement by 62% in first year of consulting. Also provided on the ground operations and led social engagement with annual conference of 4,000+ attendees.

June 2011

Case Study

Provided expert digital PR outreach to leading influencers in the healthcare innovation space, both local and national, for inaugural 5-day Washington DC based health innovation event in 2011. This outreach campaign led to increased awareness, involvement of leading organizations such as Kaiser Permanente, Centers for Medicare and Medicaid, HHS, Health 2.0 and sold out registration.

January 2011

Advisory Board Appointment

Mayo Clinic Center for Social Media

Providing insights and support for the initiatives carried out through the Mayo Clinic Center for Social Media - which offers high level opportunities for health-related organizations to learn together and share best practices in the digital landscape.

August 2010

Advisory Board Appointment

South by Southwest Interactive

Providing expert guidance for the curation of top notch content focused on the digital and interactive programming of the highly popular SXSW conference in Austin, TX.

Projects + Affiliations

Here are some projects I've launched and initiatives that bolster my body of work.

  • SXSW
  • SustainorDie
  • MayoClinicBook
  • MayoClinic
  • IntraHealth2
  • InFieldHealth
  • FFH
  • CHMP
  • ChildrensNational

What People Are Saying

I've helped leaders and organizations do great things.

Andre is passionate about transforming our healthcare system, and no one is better at figuring out innovative ways to use social media to make it happen.  I am particularly grateful to have had Andre as my mentor and guide in launching my website and upping my participation on social media.  He supported me, encouraged me, nagged me when I needed it and made sure that I was empowered and equipped to succeed.  I highly recommend Andre as colleague, friend, and mentor.

Jan Oldenburg

Senior Manager, Ernst & Young Advisory Health Care Practice

Andre Blackman helped my team prepare a strategic social media strategy for the launch of our new initiative, the Comfort Corps. A two-year-old, nonprofit program of the McKesson Foundation that provides essential items of comfort to low-income cancer patients, Giving Comfort had already built a substantial presence on social media. My colleagues and I sought Andre’s advice to deepen engagement on our existing social media channels, publicize fundraising and volunteering opportunities for Comfort Corps members and drive traffic to the new Comfort Corps website.

As the team’s Twitter manager, my efforts benefitted from working with Andre. He aptly discussed defining objectives in building and connecting with a meaningful community, considering the individuals who would form our best audience and differentiating streams of content via our blog and social media channels. I particularly appreciated Andre’s preparation of a Twitter influencer assessment that named cancer-focused Twitter users to consider as worthy engagement partners for mutual benefit.

My team’s launch of our Comfort Corps clearly benefited from our advance work with Andre, and I do not hesitate to highly recommend Andre as a digital communication strategist in the healthcare field.

Robin Ives

Communications Coordinator, Corporate Citizenship McKesson

I’ve known Andre since the birth of the Health 2.0 movement. From the start, he’s been a passionate pioneer in building and leveraging the online world to improve individual person- and public-health. From patient communities to blogs and the use of film-making to tell powerful stories that inform public policy and empower personal decisions, he helps organizations committed to moving the needle on health do so. Andre’s M.O. is creative, pragmatic, and collaborative.

Jane Sarasohn-Kahn

Health Economist & Management Consultant at THINK-Health

If you are looking for someone who can develop ideas that will transform your organization's mission into a meaningful and relevant message, then Andre is your guy. Andre is known for his innovative perspective when it comes to combining the latest communications technology with the information and tools consumers need--where they need it and when they need it. Whenever I've worked Andre, he's thinking not only of today, but also of tomorrow and the tomorrows in years to come

Alexandra Bornkessel

Director, Digital Strategy + Innovation at RTI International

I’ve had the pleasure of following Andre’s work for the last two years, and as far as I’m concerned, he is “the go-to-guy” relative to public health 2.0. He’s passionate, committed, smart and well-connected. He’s a generous and open partner. And he’s one of the few people I know who’s truly willing to put all of his time and talent into a field that’s often a thankless one – helping everyone, regardless of social or economic status, to live healthier lives.

Greg Matthews

Managing Director, MDigital Life at the W20 Group

I have been working with Andre as I build my digital footprint with gastrointestinal health and wellness and public awareness through social media. He broke it down into easy to understand steps and achievable goals. He has been a great asset in building an amazing network.

Dr. Lisa Ganjhu

Board-certified gastroenterologist featured in ‘Super Size Me’ documentary

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