Last weekend I went on vacation with the family to the amazing Asheville, North Carolina for a midyear mini retreat. Great food (I can give recommendations if you’re planning on a visit), music and much needed time in fresh air.
One of the things I got a chance to do was to take a fun tour around Asheville to learn about it’s fascinating and sometimes quirky history. Despite battling against some rainy weather, after I got off the tour bus I immediately thought: “wow, I won’t be forgetting that any time soon!”. Between the triumphant proclamation of being a very locally owned town and visiting the homes of famous historical figures, the drive around town was fully infused with silly, fun and memorable experiences to really cement what you saw and heard.
There was even some public health history mixed in – much to my delight.
Having thought about how memorable this past weekend’s historic tour was, it made me think a bit more about our work to build smart, sustainable solutions in place to improve the health of communities. Shouldn’t we incorporate unforgettably great experiences into the design of public health innovations?
Remember a few years ago prior to the Winter Olympic Games in Sochi there was coverage of a metro station in Moscow that allowed passengers to pay for travel by doing…squats? I mean how awesome is that? I remember having discussions with colleagues about how brilliant this was – it was an option that:
- tied together the current events (i.e. Olympics)
- allowed people to do something that they already wanted/needed to do in their lives
- built in something to introduce them or spur them to continue a healthy activity
As you come up with ideas and/or continue working on truly making an impact for public health, think about how you can actually build in delight and unforgettable moments. What better way to get people talking and sharing?